Since it was founded in 1925, this company’s promise has been: “We ensure the safety of human interaction with technology and the environment.” Since then, they have become one of the world’s leading expert organisations. The organisation generated estimated revenues totalling more than €3.3 billion in 2018. The company currently employs more than 46,000 people in around 60 countries on all six continents.
The Issue:
As part of our value proposition, our organisation offers a premium service to overseas organisations that want to establish themselves in Australasia. We provide cost-effective turnkey solutions which cover the following areas which are critical for any organisation looking to establish themselves in a foreign region:
- Market research to identify the true potential for the organisation to establish themselves in the region
- Identifying and establishing trusted relationships with key stakeholders
- Setting up the corporate structure, legal & accountancy requirements
- Hiring the right talent at the right time
- Operational management for the initial 6 – 12 months to allow the fresh hires to come up to speed and take over the operational leadership elements of the organisation
The organisation referenced in this case-study had been very successful in a large number of countries around the world but had not yet established themselves in Australia. SageFlow provided the above-mentioned value proposition to them and they were very keen to work together on this opportunity.
They recognised that they did not have the expertise on the ground and welcomed the idea of a trusted affiliate partner on the ground who was able to identify the opportunities and establish trusted relationships with key stakeholders in the region.
What we did:
We had a number of strategic meetings with their Executive Leadership team in order to understand their organisation, their way of running their business and the overall vision and mission of the company. We used our proven Assessment guide to gain this understanding and to develop a strategic plan for the region based on the potential we saw for them throughout the region. Going through this exercise together with them provided us with critical information which drove the rest of the strategy going forward.
Understanding these elements proved critical to ensuring that we would be able to identify the right opportunities for them in the region and to establish trusted relationships with the key stakeholders who would be instrumental to the future success of the organisation.
As the key opportunities for the company were linked to a number of regulated services across the region, which were different depending on the State they would establish themselves in, the identification and generation of trusted relationships was not an easy feed.
The Result:
Through a lot of engagement meetings with various executives from various departments and associated organisations, we were able to build these trusted relationships.
Each of the different stages we have gone through as part of this engagement has offered the company the opportunity to establish themselves in the region and has enabled them to include Australasia onto their long list of successful regions in which they operate.
